2016 General Election Study

uwlogo_web_sm_flProject DATA, a collaborative public service initiative among University of Wisconsin-Madison, Princeton University, and non-profit/non-partisan organizations, has launched the 2016 Election Study.

Funding for the General Election Study has been awarded through the Vice
Chancellor’s Office for Research and Graduate Education at the University of Wisconsin-Madison. The grant is underwritten by the Wisconsin Alumni Research Foundation (WARF).

The 2016 Election study is currently collecting campaign data from DATA Donors to analyze how parties, organizations, and candidates are disseminating targeted digital messages to potential voters.

Be a DATA Donor!

The study participation consists of four stages:

  • Stage 1: Download EScope, our browser extension that works as if an ad blocker.
  • Stage 2: Complete a 5 minute survey.
  • Stage 3: Keep EScope installed until the Election day, November 8, 2016.
  • Stage 4: Meanwhile, respond to EScope’s notifications to answer 30-second surveys.

Your participation will help our society better understand why political campaigns send particular messages to certain types of voters while ignoring other groups of voters, and what this practice means for democracy. Click on the button below to participate in the study!


Participate in the 2016 General Election Study